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Myer celebrates the birth of a new summer.

Myer’s own Jen Hawkins and Kris Smith stole the show in the much-anticipated Spring Summer 2011/2012 Fashion Show Launch.

Myer officially welcomed new brands sass & bide, Fleur Wood and Jayson Brunsdon Black Label in a spectacular show at Carriageworks in Sydney, showcasing the new season collections by Myer’s leading stable of Australian designers.

The show was an extension of the Myer summer campaign, which draws inspiration from the Australian landscape. The show’s set design embraced the expansive and dramatic Pinnacles Desert in Western Australia, with clay covered abstract landforms framing the 30-metre catwalk.

Jen made a stunning entrance in sass & bide to open the show, in a full length draped orange and melon dress and gold sequined jacket, layered over a yellow silk chiffon mini dress. The incredible sunset coloured pieces worn by the 20 models accompanying Jen, created a spectacular contrast against the raw beauty of the panoramic desert landscape setting.

Jen took to the stage five more times throughout the show, wearing gorgeous designs from Wayne Cooper, Manning Cartell, Simona, Cozi by Jennifer Hawkins and Ellery to close the show.

Kris Smith lead a procession of toned male models, showcasing menswear brands Arthur Galan AG, Hugo Boss, and Blaq as well as men’s swimwear range, The Rocks Push.

Complimenting the fashion was the stunning looks created by the L’Oreal and Illamasqua hair and makeup teams. Hair was worn in a sleek low Chignon-style bun and dusted with sunset coloured glitter. Makeup was minimal with accents of orange and hot pink around the eye, finished with a nude matte lip.

For all the show highlights, watch our exclusive video footage at https://www.facebook.com/myer.mystore

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Yeojin Bae embodies feminine sensuality for Spring/Summer.

Myer’s own Yeojin Bae took boudoir dressing to a new sophisticated level in her Spring/Summer launch at RAFW. With a beautiful balance of uncomplicated clarity and flirty femininity, Bae created a collection that celebrates the shapes and styles of real women.

Polished lady-like silhouettes were presented on the catwalk with 1930’s inspired slip dresses, simple camisoles, figure hugging bodycon dresses, exposed silk bras, dramatic sequin skirts and wonderful watercolour florals. Glamorous cocktail dresses, shirt dresses and coloured column dresses were among the standout statement pieces.

Delicate detailing inspired layering, pretty pleats, silk strap necklines, sequins, 3D floral appliqué, embroidery and bold colour blocking. Tones varied from brights to muted shades including blood red, hot pink and black to blush, peach and pale pinks.

The simple shapes, mix of colour combinations and raw fabrics were reminiscent of summery days and balmy nights. Ah, bring on the seasoned summer styles!

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Toni Maticevski’s anticipated return to Australian runways.

 

After five long years, Myer’s own Toni Maticevski graced the Australian fashion industry with a return to the catwalk, showcasing his Spring/Summer collection at RAFW. His ready-to-wear show illustrated a unique diversity and extravagance that knows no bounds.

 

Being both glamorous and practical, Maticevski’s collection explored the use of texture in his wonderfully, whimsical way. In a pretty palette of pinks, rosy reds and naturally nude tones, we saw smart cropped pants, printed asymmetrical tops, silk draped pants and show-stopping statement dresses.

 

With a fine eye for detail, his Spring/Summer collection embraced intricate embellishments, floral embroidery, flirty feathers, silk chiffon, lush fabrics, layered frills, ribbons and cheeky tulle. Supple silk wool blends and plastic sequin detailing brought together feminine and fragile pieces, perfect for the new season.

 

Waists were cinched, hair was sleek and heels were high in detail and design. Maticevski raised the bar once again with his dramatic collection that embodies his modern and romantic vision.

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Popular Myer designer, Aurelio Costarella, has once  again excited the fashion industry with his stunning ‘24-Looks’ exhibition  at the Rosemount Australian Fashion Festival in Sydney.

Featuring his exquisite Spring Summer 11/12  collection ‘Illumina’, the exhibition pays homage to the glamour of the  roaring twenties with soft feminine silhouettes, distinguished draping and  elegant embellishments.

The  incredible collection of images was created in collaboration with a  selection of the best West Australian creatives.

Costarella worked with the team of local makeup  artists, hairdressers, stylists, photographers and models to produce his new  season lookbook, featuring 24 different looks, in just 24 hours.  

Take note of the deep purple and pale lilac colour  palettes splashed upon these daring designs. Embrace the subtle nude tones  with a feathery flair and array of delicate sequins. Marvel at the  intricately folded origami styled leather trims and sexy silks.  

In creating the ‘24-Looks’ exhibition, Costarella has  not only shone a spotlight on his latest designs, he has celebrated and  shown his support for the West Australian creative industry. The culmination  of which is a standout showcase of his alluring new season  collection.

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We’re loving Myer designer Leona Edmiston and her take on this season’s ladylike chic look.

Check out her diffusion label ‘Leona by Leona Edmiston’ at Myer now http://bit.ly/i3yV73


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This week our much loved Aussie designers take to the catwalk for Fashion Week. Which look do you think would steel front row status? 

Find them online http://bit.ly/e1CFfI  

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We’re loving this stunning dress by Stella. What do you think? 

Shop online now!